Why Lift Pact?

The following information is backed by research, and this research is why we take pride in providing our services at Lift Pact.

Burnout is not just feeling tired. Research in psychology and workplace health shows that burnout happens when long-term stress is unmanaged, expectations are unclear, and people feel a lack of control over their workload. Studies link burnout to reduced creativity, lower performance, emotional exhaustion, and long-term health issues. For creators, this often comes from juggling too many brand deals at once, unclear deliverables, last-minute changes, and pressure to always perform without structure or support.

Lift Pact exists to solve that problem. By organizing brand deals, setting clear expectations, and managing communication between creators and performance brands, Lift Pact reduces the stress that the research shows leads to burnout. When creators know what’s expected, when it’s due, and who is handling the relationship, they can focus on what they do best: creating. At the same time, brands benefit from more consistent performance, healthier partnerships, and long-term relationships instead of short-term transactions. This structure is why Lift Pact is important to us. Not just to make deals happen, but to make them sustainable. When Lift Pact partners with someone, nothing falls in place, we work together to put it there.

Our Job Isn't Impossible, We Just Do It The Best.

1) Burnout Is Like A Free Fall

2) Poor Brand, Even Their Creators Hate Them

Research into influencer–brand dynamics has found that when brands focus only on short‑term metrics or exert too much control, it undermines trust, creative independence, and long‑term relationship value. Brands that overly script content or prioritize immediate reach can weaken the unique value that influencers bring, reducing authenticity, engagement, and sustainability of partnerships.

Lift Pact offers a way to operate within all things from clarity to collaboration, from expectations to roles and deliverables, shifting conversations away from short‑term control toward long‑term value and mutual benefit. Because of influencers getting fired, let go, not paid what they are worth ––– Lift Pact steps in and stops our partners from hurting our creators and our creators from damaging the brand.
That way we reduce poor performance or outcomes caused by unclear expectations and imbalanced power dynamics, which research shows are detrimental to outcomes both for creators and brands.

Lastly, research on influencer marketing and campaign performance shows that when results are not clearly measured, brands struggle to understand what actually worked and why. So, people get blamed, someone gets let go, and the finger is always pointed down. This is the case because outcomes are split across sales, engagement, and brand awareness, a lack of clear tracking systems leads to guesswork, wasted resources, and repeated mistakes. This uncertainty weakens decision-making and reduces confidence in influencer partnerships, even when the creative work itself is strong.

Lift Pact brings structure and clarity to performance tracking by organizing goals, deliverables, timelines, and success metrics from the start. Instead of brands guessing and creators being blamed for unclear outcomes, we create a shared system where expectations are visible and results are understood. This protects creators from being undervalued or dropped due to unclear performance data, and it protects brands from investing in partnerships they can’t properly evaluate. By making impact measurable and aligned on both sides, Lift Pact reduces wasted effort, improves consistency, and turns influencer marketing from a gamble into a repeatable, sustainable strategy for everyone involved. We don't specifically track all metrics here. This is because all brands have unique goals. Lift Pact takes those goals and helps the influencer and brand come to realistic agreements and measuring tools.

3) Following Bad Leaders